About WIN-WIN INNOVATION INC.
WIN-WIN INNOVATION INC. is a global leader in exporting top-notch Chinese supply chains to Europe and North America. Our company was founded in 2018 with a mission to revolutionize the industry by providing unmatched quality and reliability to our clients. With our cutting-edge technology and exceptional team, we ensure that our clients receive the best value for their investment. Join us today and experience the seamless and hassle-free supply chain management that we offer!
Our company has profound knowledge of global market trends and is skilled in operating across major e-commerce platforms as well as offline channels. We adeptly utilize resources from internationally renowned platforms such as Amazon, Walmart, and Home Depot. By integrating social media, Brand sites, and various other sales channels, we have constructed a multidimensional sales network. This diversification mitigates business risks and enhances the efficient promotion and growth of brand products.
Vision
Our vision is succinctly encapsulated as offering “Great Products for the Global Market.
Mission
Our mission is to act as a powerful engine propelling Chinese brands overseas, transcending geographical and cultural barriers, and facilitating their smooth entry into international markets. We aim not only for short-term sales growth but also focus on long-term brand development and global influence.
Values
Our core values include ongoing learning, collaborative success, efficient cooperation, self-drive, and shared prosperity.
Our company has grown to over 100 employees, including channel teams and domestic operations teams based in France, the Netherlands, and the US. We’ve got our own brand business line and brand agency business line, and we’re all about diversity when it comes to our operating channels. We’re talking Amazon self-operated channels in Europe and the US, Walmart, OTTO in Germany, Mediamarkt in Germany, BOL in the Netherlands, CDiscount in France, Mano Mano in France, Decathlon in France, and mirakl in France… the list goes on! This shows how adaptable and strong we are in the market.
We manage sales of over 2 billion yuan. Our main categories include home, garden, outdoor, tools, home appliances, and more. We’ve got our own brands like Bedstory (mattresses), OTSUN (outdoor furniture), Ecoviva (water purifiers), and more. And we’re not just stopping there – we’re also agents for brands like Midea, Narwal, BC Babycare, Glashow, ROCKBROS, Laifen, Haier, and more.
Our shareholders include leading funds and industrial partners like Cathy Capital and Zongteng Group, who’ve invested heavily in our company and play a big role in our strategic decision-making.
Our Team Members
Meet The Team
- Global E-commerce Operations Instructor
- Microsoft Unicorn Dream Lecturer
- MBA from Lingnan College, Sun Yat-sen University
- Coder, Former Senior Expert in Communications Engineering
Black committed to using his diverse backgrounds to help companies overcome traditional barriers and seize broad opportunities in cross-border markets, while also stimulating the innovative potential of entrepreneurs and teams to jointly shape the new landscape of future business.
Black Zhang
Founder/ CEO
Leavy Lai, PhD in Computer Science from the Chinese Academy of Sciences and MBA from Sun Yat-sen University, is an Honorary Lecturer in Cross-border E-commerce at Shanghai Jiao Tong University. As an Amazon Operation Expert, he specializes in technology innovation, in-depth research in algorithms, data science, and AI. With a deep understanding of e-commerce trends, Leavy drives growth strategies for multiple brands on the Amazon platform and offers innovative insights for digital transformation, international market development, and e-commerce advancement.
Leavy Lai
COO
Having graduated from China Foreign Affairs University and EMLYON Business School in France, with a career history at Ernst & Young, BNP Paribas, and Cathay Capital, he holds 9 years of combined domestic and international financial industry expertise in auditing, banking, and venture capital. With over 10 Chinese brand investment cases, he excels as a financial professional with a holistic approach. His dedication lies in advancing global business expansion and enhancing enterprise and brand value through a blend of exceptional skills, expansive international outlook, and extensive practical knowledge.
Danny Huang
CFO
Sino-French Fund Manager approved by NDRC
Founder, Chairman & CEO of Cathay Capital
Ming-po Cai
Director
Backed by Cathy Capital
Cathay Capital was established in Paris, France, with more than 130 employees distributed in 9 offices around the world. It has successfully helped unicorn enterprises, Pinduoduo, Chime, Yeelight, Grab, Moncler, SOGAL, Wallbox, FinAccel, Genki Forest, Glovo, Zongteng, JD Logistics, and etc.
On May 6, Xu Xiaoxi, Secretary of the Party Committee and Chairman of Guomao Holding Group, Adeline Lemaire, CEO of the parent fund of the Bpifrance, and Bruno Bezard, partner of Cathay Capital Bezard signed cooperation agreements on behalf of China International Trade Holding Group, Bpifrance, and Cathay Capital, and all parties agreed to jointly launch the Sino-French M&A Fund (Phase III). The deepening of the investment relationship between China and France signed this time will further promote the globalization of outstanding leading companies.
Some of Cathay Capital’s global LPs
Development and Prospects
As an enterprise adhering to the core values of “continuous learning, win-win cooperation, efficient collaboration, self-driving and self-discipline, and common prosperity,” since its establishment in 2018, its development trajectory has been like a rising star, leaving a mark in the industry. Deep imprint.
In a short period, the company has achieved two major milestones. These achievements not only verify the accuracy of the company’s strategic vision but also reflect the team’s strong execution capabilities and keen capture of industry trends.
Today, WIN-WIN INNOVATION is standing at a new starting point, ready for another major transformation. No matter what challenges and opportunities lie ahead, its firm values will guide WIN-WIN INNOVATION, continue to promote the common progress of the enterprise and society and move towards higher goals.
Key Phases of Development
2016-2018:
As a leading third-party seller on Amazon, the company established and led famous brands like Bedstory and Maxzzz to prominence amidst fierce competition.
We achieved a remarkable feat by taking advantage of strategic market positioning, efficient supply chain management, and innovative marketing strategies to propel the brand from zero to $100 million in just three years.
2018-2022:
WIN-WIN has an impressive track record in supply chain management, product innovation, and quality control. They have earned a spot as a trusted channel supplier for international retail giants like Amazon, Walmart, and Home Depot, which is a significant achievement. Additionally, WIN-WIN has formed strategic partnerships with some of the top brands in the market, including BC Babycare, a designer-led maternal and infant brand. We’ve also collaborated closely with well-known domestic brands like Delma, Haier, Narwal, and Midea, who are leaders in their respective fields of home appliances, smart homes, and more. These partnerships have helped WIN-WIN expand their product line and increased their market competitiveness.
From 2022 Onwards:
WIN-WIN INNOVATION continues to revitalize its increasing portfolio of brand partnerships, striving to provide highly tailored services that maximize market potential for each brand.
Looking forward, WIN-WIN INNOVATION is committed to becoming a pivotal digital service provider for the global circulation of quality products, nurturing one hundred brands each achieving annual sales of one hundred million dollars. With past successes, an evolving service system, and acute market insights, WIN-WIN INNOVATION is steadfastly progressing towards this grand vision, aiming to be a primary partner in global brand growth and value creation.